Thanks, But No Thanks Abercrombie!

While people are worried about Mark Zuckerberg‘s potlicial action committee and how it will impact his company’s business (which it won’t in the long run), most are ignoring what is even a more heinous action by a “leader” threatening his business’ longevity. Introducing Mike Jeffries who some know as the vain CEO of Abercrombie & Fitch (you know that apparel store in your local mall whose signature cologne you can smell from the parking lot…shuddering, yet? yeah, that’s the one).

Jeffries’s retail chain has been losing market share and customers over the years. A&F has also been embroiled in controversy before, first with its porn-esque catalog which is supposed to sell apparel yet features none, and then again when it was caught discriminating against minorities in its hiring practices. To say this company is reprehensible would be an understatement. Here’s more on what Jeffries says about who should and shouldn’t be wearing his clothes:

Abercrombie & Fitch, which doesn’t make its womenswear above large, or pants above a size ten, has been accused of purposefully excluding plus-sized customers.

Robin Lewis, co-author of The New Rules of Retail, told Business Insider the retailer’s CEO, Mike Jeffries, ‘doesn’t want larger people shopping in his store, he wants thin and beautiful people.

‘He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing,’ Mr Lewis added. ‘People who wear his clothing should feel like they’re one of the “cool kids.”‘

Now, take those statements into consideration when you actually look at Mike Jeffries:

mike_jeffries

mike-jeffries-AF

Exactly. That’s the male equivalent of Jocelyn Wildenstein telling America only “pretty people” should wear his company’s clothes while he continues to look like a reflection in a carnival funhouse mirror. Ain’t ‘MERICA grand!

So a person whose face literally looks like road kill from the crazy amount of plastic surgery he’s had is supposed to deem who is pretty enough to wear his company’s clothes. I guess a business, to a degree, can have some say in what customers they want to pursue. But Jeffries is acting like a size 12 is somebody who needs gastric bypass surgery. Size 12 is the average dress size for women. Young girls and women have enough self-esteem and body issues as is. We should have apparel companies that encourage a self-esteem within, regardless of size or “prettiness”, and that self-confidence comes out in the fashion we wear. On top of that, why do we care if another person is overweight? How is someone else’s weight (be they thin or heavy) impacting your daily life? Seriously, can you answer that for me Mr. Jeffries?

Oh, and let’s not forget that for guys, Jeffries happily offers XXL because he says it’s for the “jocks”. Hmmm, my husband was a jock in high-school and weighed around 175 lbs and he’s over 6 ft. in height. He only started wearing XXL only in t-shirts 15 years later after high school. Oh, so women can’t be over a size 10 because that’s not “cool” but a guy can be big-boned and wear your clothes. Huh???? Bitch, you ain’t foolin’ nobody from seeing your double-standard frontin’ ass! Y’ah suspect.

The silver lining is that more consumers are becoming wise to Abercrombie & Fitch’s operating policies. So for now, my family and I will have to pass on the option to shop at an apparel store masked as nightclub for teens full of stanky cologne, loud dance music, dim lights and overpriced clothes. Thanks, but no thanks Mr. Jeffries! It’s called living in my thirties – I’ve grown past that phase and am what we refer to in our society as a mature adult.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: